In 1984, Gi-Hyoung Jo recognized a distinct separation between ideas and experiences, leading to the collapse of the illusion that had been guiding him. He then immersed himself in the study of the mind. By 1998, he had begun to fully explore the senses that underpin human experience. In 2008, he published a series of books summarizing the significance and influence of taste, furthering his exploration of the senses and their connection to happiness. As his perception deepened, he identified the mind’s structure as consisting of four pillars and developed a framework for the evolution of consciousness through taste. He has been at the forefront of popularizing gourmet food, demonstrating that taste is a significant avenue for the advancement of human consciousness.

Careers & Experiences

  • 2018
    • Korean Culinary Taste Evaluation Certification : Korea Food Culture Foundation, Korean Food Culture Globalization Forum
    • Participated in the 2018 Career Education Festival and COEX Exhibition – Youth Taste Sommelier Paper (supported by Korea Vocational Training Center)
  • 2017
    • Lecture on for Masters and Doctoral students at Dongbang Graduate University
    • Visiting Professor, Department of Bottling Management
  • 2014
    • Visiting Professor of Taste Evaluation Theory, Department of Food Service Management and Culinary Arts, Cheongwoon University
  • 2012
    • Visiting Professor, Taste Evaluation Theory, Department of Food Service Management and Culinary Arts, Bucheon National University
  • 2009
    • COEX Food Expo – Taste Education Exhibition aT Center Food Expo
    • Cable TV(SEN) appearence: Taste Evaluator Introduction
    • Cable TV(HCN) appearence: Taste Evaluation Theory book launch introduction
    • Book Publication: 『Secrets of Taste that Surprised Even Diners』, 『Taste Evaluation Theory』, 『Designing the Impression of Taste』
    • Launched program for private certification for taste evaluators by Korea Proficiency Association
    • Column Contribution:
    • Hotel & Restaurant Monthly, Happiness Sharing Newspaper, Global Economics Online Media
    • Contributed to research journals of Wisdom Education Forum:
    • Happiness, Creativity, and Personality through Taste
    • Scenario writing for the play 『The Taste Evaluatior』
    • Lecture to hundreds of audiences at General Assembly of Culinary Professionals and a High School of Culinary Science, respectively.
    • Launched Taste Academy Program for Coffee Taste Curators, Sake Taste Evaluators, and Literary Taste Evaluators
    • Consulted the program ‘Spreading the word about good restaurants’ in collaboration with the Korea Small Capital Consulting Association
  • Avatar : Master/self-development programme, facility qualification
  • Enneagram : Lecturer Course – Personality Structure / Facility Qualification
  • NLP Neuro-Linguistic Programme : Practitioner/Facility Qualification
  • Specialised Brain Science : Neuroscience + Physics Understanding/Education
  • Association of Construction Engineers : Qualification as a specialised engineer (statutory engineer) in the construction field