The Role of Soup

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Soup occupies a central role in driving meal flavor. Although soup consumption order varies by situation, it plays a key role in enhancing side dish satisfaction. Soup flavor varies depending on mouth retention time; if this duration extends artificially, the taste’s unique characteristics transform. Rapid eating reduces soup’s mouth retention time. However, by increasing momentary…
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Understand the role of rice, you know the better to enjoy it

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Rice serves as both the foundation and complement in meals, balancing the intense flavors of side dishes with its mild, nutty taste and varied textures. Its simplicity and extended palate presence enhance the overall dining experience, acting as a palate cleanser and harmonizer. Side dishes bring bold flavors, but rice’s role as the meal’s center…
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Taste Evaluation Theory’ English Edition Now Published on Amazon

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Taste evaluation master Gi-Hyoung Jo has published his first English ebook, Taste Evaluation Theory, on Amazon last month. This comprehensive 650-page book is a professional resource on the subject of taste. Here’s the book description This is a detailed and comprehensive guide that explores the concept of taste through historical, philosophical, and cultural perspectives, offering…
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Increased Savoring Perception Time and Its Positive Effects

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Eating slowly lengthens the time to perceive and appreciate the taste and aroma of food. This process gives the brain time to process information, enhances the overall taste experience, and even promotes the release of happiness hormones. Additionally, savoring food can be linked to positive thinking patterns such as gratitude and mindfulness. 1. Increased Perception…
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Taste leads to Happiness

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Taste is the sensation of food in all parts of the mouth, and the results of those reactions are transmitted to the brain. Sensory projections on the surface of the tongue respond in different ways to external taste stimuli. Some cells respond evenly to different flavors, while others respond to only one flavor. Taste is…
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Taste and Stress

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Taste is a messenger that delivers a gift set of happiness. The human body system manipulates the mind to experience feelings of positivity and satisfaction to relieve the stress that accumulates during the workday. This is why we turn to flavors when life gets tough. Taste is emotional energy. The echoes of happiness from flavors…
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