Taste Evaluation Theory’ English Edition Now Published on Amazon

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Taste evaluation master Gi-Hyoung Jo has published his first English ebook, Taste Evaluation Theory, on Amazon last month. This comprehensive 650-page book is a professional resource on the subject of taste. Here’s the book description This is a detailed and comprehensive guide that explores the concept of taste through historical, philosophical, and cultural perspectives, offering…
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Taste Evaluation leading us to happiness

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Some individuals show little interest in taste, focusing solely on satiety. However, as one’s interest in taste deepens, the time spent enjoying meals naturally extends. At the dining table, the more effort a chef invests in the food, the higher the level of happiness experienced by diners. Each nation’s happiness index varies, and the magnitude…
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Taste as a Symphony of the Senses

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Taste transcends mere tongue response—it represents a delicate symphony orchestrated by all five senses. It emerges as a complex and subtle phenomenon created through the harmonious interaction of our sensory organs, extending far beyond simple gustatory sensation. The rich spectrum of taste comprises a harmonious ensemble of various elements: the resilient texture experienced while chewing…
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Taste and Neuroplasticity

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New taste experiences create new neural connections in the brain, which are stored as memories. The pursuit of new flavors by food enthusiasts stems from their desire to broaden their sensory perception through new experiences. As this process is repeated, the brain’s functionality expands, leading to a broader perspective. This capability is particularly important for…
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The Role of Soup

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Soup occupies a central role in driving meal flavor. Although soup consumption order varies by situation, it plays a key role in enhancing side dish satisfaction. Soup flavor varies depending on mouth retention time; if this duration extends artificially, the taste’s unique characteristics transform. Rapid eating reduces soup’s mouth retention time. However, by increasing momentary…
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Understand the role of rice, you know the better to enjoy it

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Rice serves as both the foundation and complement in meals, balancing the intense flavors of side dishes with its mild, nutty taste and varied textures. Its simplicity and extended palate presence enhance the overall dining experience, acting as a palate cleanser and harmonizer. Side dishes bring bold flavors, but rice’s role as the meal’s center…
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